This week’s episode #86, November 30, 2012 – When Does an Artist Need to Hire a Radio Promoter? A Discussion with Oscar Furtado from Tandemtracks.

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What does a radio promoter do? When do you need them? What can you do to help a radio promoter get your song on the radio? How does it work getting your song added to a radio station playlist? There are so many questions being asked about getting a song played on radio. Brian Thompson and myself sit down and talk with Oscar Furtado who owns Tandemtracks a company that provides radio promotion to commercial radio stations in Canada. Oscar answers many questions about the world of radio and radio promotion. Everyone who has thought about doing some radio promotion should listen to this episode.

This podcast was brought to you by Music Xray.

Featured Track Of The Week: “Inner Anarchist” from Hiding in Public.

We’re stoked to announce our brand new Featured Track Of The Week, as selected from the submissions we received on the opportunity we created on our Music XRay account. If you want to submit your song to be featured, create a profile on Music Xray and send it to us here.

Find ODI online at http://www.odimusic.co.uk/

This podcast was brought to you by Music XRay.

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About Michael Brandvold:

Michael Brandvold is a freelance music industry consultant based in Northern California. Having launched Michael Brandvold Marketing to leverage his years of experience to provide direction to large and small clients in the areas of online & social marketing as well as e-commerce and customer acquisition and retention.

Gene Simmons of KISS first tapped Michael’s skills as a pioneering online marketing strategist to launch and manage all aspects of Kissonline.com’s multi-million dollar enterprise, including their ground-breaking VIP ticket program.

Michael has also managed the online efforts for Motley Crüe, Rod Stewart, Madonna, Ozzy Osbourne, Madonna and Britney Spears to name only a few.

About Brian Thompson:

Brian Thompson, Managing Partner for Thorny Bleeder Records, is a Vancouver based music industry entrepreneur, record label owner, artist manager, marketing consultant, radio promoter, publicist, web designer, blogger, and industry speaker.

Formerly the corporate head of music buying and marketing for a large national music retail chain, Brian has since moved on to become a well respected voice on the convergence of artist development, music marketing, social media, and technology.