Download a FREE Copy of My Book KISS School of Marketing: 11 Lessons I Learned While Working With KISS

KISS School of Marketing: 11 Lessons I Learned While Working With KISS

I am excited to announce the release of my first ebook, “KISS School of Marketing: 11 Lessons I Learned While Working With KISS.” The book is available in both English and Japanese. This book expands on the 2011 article I wrote that outlined 10 lessons I learned from working with KISS. The original article was even re-posted by Gene Simmons on his official website. This expanded book includes one additional lesson and a special encore chapter contributed by Steve Jones, author of the book rand Like A Rock Star: Lessons from Rock ‘n Roll to Make Your Business Rich and Famous. In addition I have added some of my favorite photos that I have taken of KISS over the years and some interview quotes by Gene Simmons and Paul Stanley provided by the original interviewer.

“It’s a valuable primer for artists who are looking to break into the music business and crack the code as to how to make it work for them. You offer a lively mix of truisms and business wisdom, succinctly presented and artfully packaged.” - Chris Lendt, Vice President Glickman/Marks KISS’ former business manager had this to say about KISS School of Marketing

“Michael Brandvold takes you behind the make-up to reveal the brilliant marketing and business strategies that made KISS the most well-branded band in history. You’ll love this ebook.” — Steve Jones, Brand Like A Rock Star: Lessons from Rock ‘n Roll to Make Your Business Rich and Famous

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KISS School of Marketing: 11 Lessons I Learned While Working With KISS

  • Lesson 1: All Press Is Good Press
  • Lesson 2: Love Me or Hate Me, Just Spell My Name Right
  • Lesson 3: Wait For The Right Time
  • Lesson 4: It’s All Branding
  • Lesson 5: Not Everything You Do Will Succeed
  • Lesson 6: Treat The Media With Respect
  • Lesson 7: Listen To Your Fans, You Work For Them
  • Lesson 8: “The Secret To Success Is To Offend The Greatest Number of People”
  • Lesson 9: If You Don’t Ask For It, You Won’t Get It
  • Lesson 10: Separate Business And Pleasure
  • Lesson 11: They Aren’t Afraid To Change Their Minds
  • The Encore: Create And Name Your Tribe

Thank you to Kenji Maeda for the translation.

13 thoughts on “Download a FREE Copy of My Book KISS School of Marketing: 11 Lessons I Learned While Working With KISS

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