Awesome chart! What do users think is the most important part of a website design? Flash? Beautiful design? Cutting edge? Nope, nope and nope! Users want a design that makes it easy for them to find what they want.
Hubspot.com recently did a survey and the results below say a lot! Be sure to read all the Dos and Don’t s listed below.
- Don’t obsess over the visual design of your website
- Don’t worry if you or the CEO think your website design does not look pretty
- Do worry about the conversion rate of your website (Are people finding what they need and completing their tasks?)
- Don’t use flash, heavy graphics, or tons of video
- Don’t reinvent the wheel when it comes to design and layout
76% of consumers say the most important factor in a website’s design is “the website makes it easy for me to find what I want.”
What does this mean for marketers?
- Don’t obsess over the visual design of your website
- Do obsess over the usability by your customers and prospects
- Don’t worry if you or the CEO think your website design does not look pretty
- Do worry about the conversion rate of your website (Are people finding what they need and completing their tasks?)
- Don’t use flash, heavy graphics, or tons of video
- Do use these things if it helps your customers get what they want from your website
- Don’t reinvent the wheel when it comes to design and layout
- Do use a basic layout that will be familiar to your customers
- Don’t differentiate with the design/functionality of your website
- Do differentiate your company by making it really easy for your customers to find what they want on your website
- Test, test, test! The only thing that matters is what your customers do on your website. Sit down with a potential customer, and watch them use your website. See if they can figure out how to get what they want; see if they can easily do the tasks you want your consumers to do. (e.g. “Show me how you would register for our free demo.”)
via What Do 76% of Consumers Want From Your Website? [New Data].
There is nothing like getting a site up fast and then seeing what the traffic does when it arrives. Then tweak from there.
There is a program called “clicktail” that will allow you to see how the fans respond in real time as they hit a page. Pretty cool stuff!
– Chris
I really like your presentation of the info here, I always thought band websites would have a slightly different set of requirements. Maybe not though.