This week’s episode of The Rock Star Branding Podcast, July 25, 2012 – How the Support Act You Select Affects Your Band’s Brand.
Join Brian Thompson, Michael Brandvold and Steve Jones for a short 12 minute discussion on the various reasons why certain support acts are chosen for tours, including helping to sell tickets or appealing to an entirely different demographic.
Some of the bands we discuss are Kool & The Gang opening up for Van Halen on their 2012 tour, Poison opening for KISS in 2005, Tragically Hip with a local opener in the Caribbean who did a cover of their biggest song before their headline set, and Bruce Springsteen not having any support acts whatsoever.
This week’s episode, May 30, 2012 – Are Van Halen Telling Their Fans A Different Kind Of Truth?.
Join Brian Thompson, Michael Brandvold and Steve Jones for a 13 min. discussion on the branding implications of Van Halen postponing their tour dates while in the middle of the tour in support of their new album A Different Kind Of Truth.
Dropping The Needle is the podcast where all music from all genres is discussed. New releases, classic albums, rediscovered music, signed and unsigned. No ass kissing, just two guys talking about music. Dropping The Needle is hosted Michael Brandvold from Michael Brandvold Marketing and Mitch Lafon from Bravewords.com.
Tune in to the next episode of Dropping The Needle to see what artists we drop the needle on.
Michael Brandvold is a freelance music industry consultant based in Northern California. Having launched Michael Brandvold Marketing to leverage his years of experience to provide direction to large and small clients in the areas of online & social marketing as well as e-commerce and customer acquisition and retention. Gene Simmons of KISS first tapped Michael’s skills as a pioneering online marketing strategist to launch and manage all aspects of Kissonline.com’s multi-million dollar enterprise, including their ground-breaking VIP ticket program. Michael has also managed the online efforts for Andy Gibson, Alexa Carter, Greg Kihn, Motley Crüe, Rod Stewart, Madonna, Ozzy Osbourne, Madonna and Britney Spears to name only a few.
Mitch Lafon is a professional music writer located in Montreal, Quebec (Canada). His career started in 1980 when at the age of eleven he interviewed The Demon of KISS, Gene Simmons. In the ‘90s he did studio work with various artists including LA GUNS and worked on an Ace Frehley Tribute album. Over the years, his work has appeared in Brave Words & Bloody Knuckles Magazine as well as Metal Hammer (US) and Classic Rock (UK). Currently, BraveWords.com and Roadie Crew magazine from Brazil are where his interviews can be found. He is well-respected by artists who often request him by name (when they are ready to grant an interview). He is also responsible for all content on BraveWords.com Official Facebook page: www.facebook.com/bravewords
This week’s episode, March 28, 2012 – Embracing Honesty & Transparency with Your Fans. In this episode we discuss branding lessons from Howard Stern, Hugh Grant, Marmite, Buckley’s Cough Syrup, Van Halen, The Beatles, Coldplay.