Think Beyond the 30 seconds You Just Purchased

The New Orleans Saints won their first Super Bowl at their first Super Bowl appearance. But what could be described as the social network era’s first Super Bowl was not won by any advertiser.

How many of us watching the game also had a laptop or smart phone right next to the chips and dips? I know I did. We were posting comments on Facebook and Twitter all night during the game. You could even associate big plays to slowness or downtime on Twitter. But which advertiser had the vision to take advantage of this new era in the Super Bowl? Nobody that I could see. Major FAIL.

Could you imagine what PR a company could have received if they had a ad that directed viewers to visit Twitter or Facebook and take some action? If they did this all at once you don’t think they could even have possibly brought down the website? What if they actually put together a campaign on the social networks, you would get more miles than just the 30 seconds you paid for. Remember all these Super Bowl ads are now getting replayed across YouTube and other sites.

Think beyond the 30 seconds you just purchased. Use those 30 seconds to kickoff a longer promotion that people will get involved with and the media might even pick up as a news story because of the possible impact of engaging millions of users at one time.

25 Random Facts About Me

1. I have passed a kidney stone. It was the most painful thing I have ever experienced, and could ever imagine.

2. I have been a fan of KISS since 1976 when my mom bought me my first KISS album Rock N Roll Over. I returned the favor by taking her to 3 KISS concerts, including front row tickets.

3. I have been on VH1. I was interviewed for the program KISS Behind the Makeup.

4. I still own my original Mac Plus and it still runs.

5. I have been divorced twice.

6. I worked in college radio for two years. I had a weekly heavy metal show called The Heavy Metal Shuffle.

7. I love Pop Tarts. I have had two Pop Tarts every morning since I was a little kid. My current favorite flavor is Vanilla Milkshake… lots of frosting and very few sprinkles.t

8. I was thanked in the credits of the New Line Cinema movie Detroit Rock City.

9. I have eaten Crocodile, Rattlesnake and Kangaroo.

10. My guilty pleasure music: Dream Weaver by Gary Wright, I’m Not In Love by 10cc.

11. I have walked across the top of the Harbor Bridge in Sydney, Australia and had a Blueberry Tart in Healesville, Australia.

12. My first computer was a Commodore Vic 20, with only 4k of memory.

13. My first concert was in 1982 – Molly Hatchet, The Beatin’ the Odds tour.

14. While in Hawaii I went swimming with sharks and I shark got hooked on the shark cage and nearly pulled the cage underwater while dozens of other sharks swam around the cage.

15. My first girlfriend was in 2nd grade. I don’t remember her name, but I do remember we played I Dream of Jeannie. I was Master and she was Jeannie.

16. Toilet paper should roll off the top.

17. I have had lunch and dinner with Britney Spears.

18. I am a geek and proud to admit it!

19. My first car was a 1972 Ford Pinto wagon, cost me $750.

20. I love fishing and the biggest fish I have caught is a 7.5lb Walleye, I actually caught two that size.

21. As I kid I used to collect beer cans, I still have the collection (about 600 cans) in boxes.

22. My music library is over 300 GB in size.

23. Growing up my favorite professional wrestler was Baron Von Raschke… dat is all da people need to know.

24. Favorite foods – seafood; Lobster, Crab, Shrimp

25. I have been told I snore, but I have never heard it. So until then I have to deny it.

One more just for fun… I got my first tattoo when I was 40, and now have 3.

Public memorial for Milton Lindgren and Eric Hendricks

Public memorial for Milton Lindgren and Eric Hendricks

Thursday, November 20, 2008, 5:30 p.m.

Indianapolis Art Center, Churchman-Fehsenfeld Gallery
820 E. 67th Street, Indianapolis, IN 46220

The Indianapolis Art Center and Indiana Equality invite the public to an evening of remembrance for Milton Lindgren and Eric Hendricks.

Painting of Milton Lingren by Ellie Siskind.*

The community is invited to a memorial for Milton Lindgren and Eric Hendricks who were murdered in their home October 20, 2008. Lindgren was 70; Hendricks, confined to a wheelchair, was 73. They had been subject to vandalism and anti gay statements prior to their violent deaths.

Lindgren, considered a member of the Art Center family, had been a student since 1993 and a model. He and Hendricks are missed by hundreds of students, faculty and staff, in addition to friends and family. Artworks created by faculty and students of Lindgren will be displayed for one night only for the memorial service.

Annie Beck, the Art Center’s Associate Director of Education, announced Lindgren’s passing to the staff with these words, “Milt was a gentle kind person and a highly sought-after model for our classes. Knowing that such a sweet and giving person died such a violent death makes this even more senseless.”

Jon Keep, President of Indiana Equality, authored an editorial titled, “Now more than ever, we need to pass hate crimes law,” that appeared in the Indianapolis Star on Tuesday, November 4, 2008, about the murders. He points out that, “Forty-five states have hate crimes legislation on the books, and the majority of those states cover anti-gay hate crimes.” Indiana is among those states without. “When the state of Indiana doesn’t take bias-motivated crimes seriously, it only encourages violent individuals to brutally murder others.”

Speakers at the memorial will include:

Pastor Dave Dehnke, Harvest Lutheran Church, Mooresville, IN

Erin Rosenberg, from Congressman André Carson’s office

Joyce Sommers, Executive Director, Indianapolis Art Center

Douglas S. Hairston, City of Indianapolis

Ellie Siskind, Indianapolis Art Center painting instructor for 25 years

Jon Keep, President of Indiana Equality

Tentative agenda:
5:30 p.m.
Indy Men’s Chorus will sing “Blow Ye the Trumpet” to begin the memorial
Speakers for approx. 25 minutes.
6 p.m.
Indy Men’s Chorus ends the memorial with “Walk Hand in Hand.”
6:05 p.m.
Attendees are invited to view artworks created by faculty and staff of Milton Lindgren in the Churchman-Fehsenfeld Gallery. Artworks will be displayed this one night only.

*This painting was recently exhibited (prior to Lindgren’s passing) in a solo exhibition by Siskind at the Art Center titled, “A Cup in Time,” August 29 – October 5, 2008. Siskind is a regionally recognized artist with work in the permanent collections of four Indiana art museums, in addition to being a recipient of the 2002-03 Creative Renewal Grant from the Arts Council of Indianapolis.

About the Indianapolis Art Center

Indianapolis Art Center is a not-for-profit community arts organization that makes art accessible to all people and enhances people’s lives through art. Located in the Broad Ripple Village Cultural District and along the White River, the Indianapolis Art Center is the place to make art, see art and talk about art. For more information visit or call (317) 255-2464.

About Indiana Equality

The mission of Indiana Equality is to end discrimination based on sexual orientation and gender identity in Indiana. IE seeks such equality by facilitating and coordinating the efforts of the LGBT and allied community that are directed to research, education, and community mobilization. For more information, see our website at

Memorial Planned for Milton Lindgren

Memorial Planned for Milton Lindgren

We would like to invite you to a very special evening of recognition. Recently, we lost a dear friend, student and model of the Art Center due to very tragic circumstance. Our beloved Milton Lindgren was killed a few short weeks ago, along with his partner, Eric Hendricks, in their home.

On the evening of:

Thursday, November 20th, 5-7pm
The Indianapolis Art Center

we will be honoring Miltons’ memory with an exhibition of paintings and drawings of Milton, made over the last few years by Art Center faculty and students. We will also have a performance by the Indy Mens chorus, and several speakers to celebrate the spirit of this kind and gentle man.

If you are an Instructor or student that has a painting or drawing of Milton that you would like to share with everyone this evening, please drop off your artwork (with your name and phone number on the back) to the Exhibitions Dept by Wednesday, November 19th.

If you have any questions or comments, please feel free to call Mary Lee Pappas (x223) or myself (x222).

Warm regards,
Annie C. Minnich-Beck
Associate Director of Education
(317) 255-2464

Information on the Indianapolis Art Center, who are organzing this memorial, can be found at