Michael Brandvold Invited to 2012 Canadian Music Week as a Speaker

Canadian Music WeekI am excited to announce I have been invited to participate as a speaker at the 2012 Canadian Music Week in Toronto, Canada. 2012 celebrates the 30th anniversary of the Canadian Music Week event. I am tentatively speaking on two days:

  • Thursday, March 22: Its All About The Brand (tentative title).
  • Friday, March 23: Jacobs Media Spring Training (tentative title).

I am looking forward to getting back to Toronto and look forward to meeting some new friends and some old friends.

Download the Slides from How To Use Social Media To Promote Music

I gave a presentation at NARIP, along with Hisham Dahud from Famehouse.net, entitled How To Use Social Media To Promote Music. It was 2.5 hours long and packed with lots of information around using social media. The recording will be available to purchase from NARIP shortly, but in the meantime you can download the slidedeck.

Join Michael Brandvold and Hisham Dahud at How To Use Social Media To Promote Music

NARIP CoverJust A reminder that I will be speaking this Wednesday, October 12th at the San Francisco NARIP, National Association of Record Industry Professionals, event How To Use Social Media To Promote Music: Get A Digital Strategy In Just One Session.

I will be joined by Hisham Dahud from FameHouse and Hypebot.

WHEN Wednesday, October 12, 2011 6:00 p.m. – Registration and networking 7:00 p.m. – Program begins 8:15 p.m. – Break 9:30 p.m. – Program ends

WHO SHOULD ATTEND Artist Managers, Producers & Artist Reps Record & Music Publishing Executives Concert Promoters, Agents, Tour Managers Anyone seeking to create or enhance a music marketing plan or campaign using social media.

WHERE SAE Institute of Technology 450 Bryant St. San Francisco, CA 94107-1303

REGISTER NOW $15: NARIP Members $25: Non-members

3 WAYS TO REGISTER 1. Online: www.narip.com 2. Phone: 818-769-7007 3. Walk-up (if space permits) Advance RSVP encouraged. Pre-paid admission guarantees seating. No refunds.


Michael Brandvold Invited to Speak to The National Association of Record Industry Professionals

NARIP CoverThe Michael Brandvold Marketing 2011 speaking tour continues. The National Association of Record Industry Professionals has invited me to speak to their group in San Francisco on October 12th. Full details are below.

How To Use Social Media To Promote Music: Get A Digital Strategy In Just One Session

on Wednesday, October 12, 2011

at SAE Institute in San Francisco

A digital strategy can mean the difference between “Who are you?” and “Wow, look at how many albums you’ve sold!”

Good news: you’ll find more places than ever to interact with other professionals and reach new audiences.

Bad news: where do you find the time? Between tweets and tags, groups and clouds, friends and feeds, pings and pages, diggs and blogs, you could spend ALL your time on social media and never make a sale.

Once you’ve narrowed it down – which is what this session will help you do – what are the best ways to effectively and efficiently increase your Internet presence on social media platforms?

Get tips, tricks and strategies from industry leaders Michael Brandvold (KISS, Ozzy Osbourne, Madonna, UR) and Hisham Dahud (DJ Shadow, Pretty Lights, The Green) to maximize investment of your time and get greater response for your client, music or project.

The Internet is hailed as the great equalizer for those seeking music marketing and distribution opportunities. But mere presence on the Internet does not stimulate demand… or sales. For that, you need a plan.

And that’s what you’ll get with this 2.5-hour in-depth workshop. For the busy music biz entrepreneur, this is a step-by-step blueprint for success. Continue reading

Review of My Panel Global Music Marketing Strategies at California Music Industry Summit

PhotoHisham Dahud wrote this great piece about the California Music Industry Summit for Hypebot. Hisham specifically commented on the panel I was part of:Global Music Marketing Strategies.

This past weekend, the California Music Industry Summit took place at the Marriott Hotel in Oakland, California.  One of the standout panels featured experienced music marketers sharing knowledge for a crowd of independent artists and indie music marketers. Some of the highlights:

Michael Fiebach of Fame House asserts that while one doesn’t necessarily have to be a fan of their client’s music, it’s hugely important for marketers to understand what their artists stand for and what their music represents in order to understand their audience.

Steffen Franz of Independent Distribution Collective suggests that bands need to think regionally and conquer their own domain first.

“Small success is real success,” he said. “Once you begin making even just small amounts of money from your music, you’ll be more inclined to invest in your art and your business.”

He goes on to mention that the more niche the music is, the better. As a marketer, the key is to take whatever’s novel and make that the focal point of what you’re selling.

Hannah Wagner of ConsuMusic mentions that many artists assume that the personal branding process merely includes artist logos, the website, or CD covers.

“In actuality, it’s how they interact with people; the emotions, qualities, and thoughts that are associated with them. That is far more reflective of their brand than anything else.”

She believes the challenge in working with independent artists is that they tend to lack structure.

“As a marketer, it’s important that they understand what I’m doing so they can work with me more effectively,” Wagner said. “It’s a 50/50 effort between me and the artist. If they’re not implementing the ideas, than we’re just having a conversation.”

Michael Brandvold of Michael Brandvold Marketing agrees that the artist needs to be involved in the marketing process. He finds that the most fulfilling artists are the ones who desire to be involved with him as a marketer.

“They check their egos at the door when they’re meeting about business and they keep it on stage where it belongs.”

Hannah Wagner cleverly analogized marketing to dating strategies.

“The mindsets are similar (marketing and dating),” she said. “You don’t just ask someone for their number right away, do you? You treat it with a little more tact than that. When communicating with your audience, 80% of what you’re talking about should be about you as a real person and 20% should be about selling.“

The Takeaway

We’re ALL marketers – artists and business personnel alike. If an artist gets to the point where they feel the aid of outsourced and professional music marketing services are necessary to grow their businesses, they still can’t afford to sit back and not take part in the marketing efforts.

In other words, artists today need to come to terms with the fact that they’re salespeople as well.

In essence, you’re selling yourself to your fans and the music acts as the medium in which you reach and engage with them at the most intimate of levels. Make sure that’s on point first before even thinking about any marketing details. Otherwise, you’ll be lost in a sea of mediocrity that exists in today’s heavily saturated music space.

via Advice For Marketing Independent Music: ‘We’re All Marketers, All Salespeople’ – hypebot.