KISS School of Marketing eBook Approaching 2500 Downloads – Thank You!

KISS School of Marketing: 11 Lessons I Learned While Working With KISSI just wanted to say thank you to everyone who has downloaded by book KISS School of Marketing: 11 Lessons I Learned While Working with KISS. By the end of the October it will have passed 2500 downloads. I had no idea what to expect when I released the book earlier this year, but I am just overwhelmed by the response… THANK YOU!

If you don’t have a copy, what are you waiting for? Its free to download.

Some of the praise for KISS School of Marketing:

As the ‘Commander-in-Chief’ of the KISS Army, I was privileged to see the rise of KISS. Brandvold’s book is like the ABC’s for today’s new groups. It’s not just about KISS, but how best to utilize one’s God-given talents, which KISS did better than most. – Bill Starkey founder KISS Army

Thanks again for sending me a copy of your book.  I’ve read through it twice now.  It’s a valuable primer for artists who are looking to break into the music business and crack the code as to how to make it work for them.  You offer a lively mix of truisms and business wisdom, succinctly presented and artfully packaged. – Chris Lendt, former KISS Business Manager

Just read @michaelsb’s ebook about what he learned working with KISS and it’s a great, quick read. Simple, concise wisdom from the masters! – jeffersonbergey

My friend Michael Brandvold knows his sh*t when it comes to getting and keeping customer attention. After all, he learned it while working directly for one of rock’s most well-branded entities… KISS. Download his free ebook. It rocks! – Steve Jones, author Brand Like a Rock Star

KISS School of Marketing Now Translated to Japanese

KISS School of Marketing Japanese TranslationI am really excited to announce that my first ebook KISS School of Marketing: 11 Lessons I Learned While Working with KISS has been translated to Japanese and is available for download today!

Thank you to Kenji Maeda for the translation.

Download the Japanese edition of KISS School of Marketing: 11 Lessons I Learned While Working With KISS now!


Send a Tweet and Get a Copy of KISS School of Marketing

Send a tweet and get a free download of KISS School of Marketing: 11 Lessons I Learned While Working with KISS. Just click the Tweet2Download button.

Chris Lendt, Vice President Glickman/Marks KISS’ former business manager had this to say about KISS School of Marketing -

It’s a valuable primer for artists who are looking to break into the music business and crack the code as to how to make it work for them.  You offer a lively mix of truisms and business wisdom, succinctly presented and artfully packaged. -

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KISS School of Marketing: 11 Lessons I Learned While Working With KISS

I am excited to announce the release of my first ebook, “KISS School of Marketing: 11 Lessons I Learned While Working With KISS.” This book expands on the 2011 article I wrote that outlined 10 lessons I learned from working with KISS. The original article was even re-posted by Gene Simmons on his official website. This expanded book includes one additional lesson and a special encore chapter contributed by Steve Jones, author of the book rand Like A Rock Star: Lessons from Rock ‘n Roll to Make Your Business Rich and Famous. In addition I have added some of my favorite photos that I have taken of KISS over the years and some interview quotes by Gene Simmons and Paul Stanley provided by the original interviewer.

Chris Lendt KISS’ Former Business Manager Comments on KISS School of Marketing Book

Chris LendtChris Lendt, Vice President at Glickman/Marks Management Company the former Business managers for Kiss, Diana Ross and other artists, had some great comments to say about my ebook KISS School of Marketing: 11 Lessons I Learned While Working with KISS. He also goes on to offer some of his own insight on marketing.

Thanks again for sending me a copy of your book.  I’ve read through it twice now.  It’s a valuable primer for artists who are looking to break into the music business and crack the code as to how to make it work for them.  You offer a lively mix of truisms and business wisdom, succinctly presented and artfully packaged.

The ability to think counterintuitively is a theme that I emphasize in teaching entertainment marketing students at NYU.  One example of this is the traditional album.  The more this format  declines in sales and popularity, the greater its importance as a marketing tool.  Virtually every marketing platform is built on the album:  artwork, photos, Internet media, videos, concert production, merchandise, etc.  The CD as a source of revenue is clearly waning but as a marketing tool, it is vital in creating the brand of the artist.  Lady Gaga, Ke$ha, Jay Z, Black Eyed Peas, Katty Perry and Lil Wayne are a few current successful examples.

Kiss instinctively understood this long before the word “brand” was part of the everyday lexicon of  the music business.  The band was fortunate to have so many talented people involved in the early part of their career who recognized the value of these elements.  From what I can tell, they’re cashing in to this day on the music and imaging that was created in the ’70s and ’80s.  To be sure, it has stood the test of time.

Chris is currently teaching Entertainment Marketing in the NYU School of Continuing and Professional Studies and previously taught graduate and undergraduate courses in the Music Business program at NYU.

Chris is also the author of Kiss and Sell: The Making of a Supergroup. Kiss and Sell is a riveting account of the intersecting worlds of music and commerce, as viewed from the perspective of C.K. Lendt, a top executive with Kiss’s business management from 1976 to 1988. It’s an in-depth look at the convergence of hard rock, big business, and bigger egos, and a revealing story of how images are built and money is made and spent. It’s an unparalleled view of the lifestyles and excesses of rock stars, the pressures of staying on top, the influence of the entertainment industry’s power brokers, and the glitz, glamour, and celebrity of stars such as Diana Ross, Lisa Hartman, and Cher.

Download a FREE Copy of My Book KISS School of Marketing: 11 Lessons I Learned While Working With KISS

KISS School of Marketing: 11 Lessons I Learned While Working With KISS

I am excited to announce the release of my first ebook, “KISS School of Marketing: 11 Lessons I Learned While Working With KISS.” The book is available in both English and Japanese. This book expands on the 2011 article I wrote that outlined 10 lessons I learned from working with KISS. The original article was even re-posted by Gene Simmons on his official website. This expanded book includes one additional lesson and a special encore chapter contributed by Steve Jones, author of the book rand Like A Rock Star: Lessons from Rock ‘n Roll to Make Your Business Rich and Famous. In addition I have added some of my favorite photos that I have taken of KISS over the years and some interview quotes by Gene Simmons and Paul Stanley provided by the original interviewer.

“It’s a valuable primer for artists who are looking to break into the music business and crack the code as to how to make it work for them. You offer a lively mix of truisms and business wisdom, succinctly presented and artfully packaged.” - Chris Lendt, Vice President Glickman/Marks KISS’ former business manager had this to say about KISS School of Marketing

“Michael Brandvold takes you behind the make-up to reveal the brilliant marketing and business strategies that made KISS the most well-branded band in history. You’ll love this ebook.” — Steve Jones, Brand Like A Rock Star: Lessons from Rock ‘n Roll to Make Your Business Rich and Famous

To get your free copy submit your email address below, confirm your subscription and you will receive a link for the download. Of course you are free at any time to unsubscribe, and still keep your copy of “KISS School of Marketing: 11 Lessons I Learned While Working With KISS.”

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Download your copy, in English or Japanese, of KISS School of Marketing: 11 Lessons I Learned While Working With KISS now!


OR, send a tweet and get a free download of KISS School of Marketing: 11 Lessons I Learned While Working with KISS. Just click the Tweet2Download button.

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KISS School of Marketing: 11 Lessons I Learned While Working With KISS

  • Lesson 1: All Press Is Good Press
  • Lesson 2: Love Me or Hate Me, Just Spell My Name Right
  • Lesson 3: Wait For The Right Time
  • Lesson 4: It’s All Branding
  • Lesson 5: Not Everything You Do Will Succeed
  • Lesson 6: Treat The Media With Respect
  • Lesson 7: Listen To Your Fans, You Work For Them
  • Lesson 8: “The Secret To Success Is To Offend The Greatest Number of People”
  • Lesson 9: If You Don’t Ask For It, You Won’t Get It
  • Lesson 10: Separate Business And Pleasure
  • Lesson 11: They Aren’t Afraid To Change Their Minds
  • The Encore: Create And Name Your Tribe

Thank you to Kenji Maeda for the translation.