“If Beavis & Butt-Head had a music podcast, this would be it.”
Welcome to episode 35, January 14, 2013, of the Dropping The Needle podcast. In this episode Michael Brandvold and Mitch Lafon are joined by Dream Theater’s Jordan Rudess. Jordan talks about Dream Theater entering the studio, he discusses the new Microsoft Surface and gives a impromptu keyboard performance.
Visit Jordan Rudess online.
- Official Jordan Rudess website.
- Jordan Rudess Facebook.
- Jordan Rudess Twitter.
- Dream Theater website.
Dropping The Needle is the podcast where all music from all genres is discussed. New releases, classic albums, rediscovered music, signed and unsigned. No ass kissing, just two guys talking about music. Dropping The Needle is hosted Michael Brandvold from Michael Brandvold Marketing and Mitch Lafon, rock journalist.
Tune in to the next episode of Dropping The Needle to see what artists we drop the needle on.
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Michael Brandvold is a freelance music industry consultant based in Northern California. Having launched Michael Brandvold Marketing to leverage his years of experience to provide direction to large and small clients in the areas of online & social marketing as well as e-commerce and customer acquisition and retention. Gene Simmons of KISS first tapped Michael’s skills as a pioneering online marketing strategist to launch and manage all aspects of Kissonline.com’s multi-million dollar enterprise, including their ground-breaking VIP ticket program. Michael has also managed the online efforts for Dream Theater, Little Caesar, Andy Gibson, Alexa Carter, Greg Kihn, Motley Crüe, Rod Stewart, Madonna, Ozzy Osbourne, Madonna and Britney Spears to name only a few.
Mitch Lafon is a professional music writer located in Montreal, Quebec (Canada). His career started in 1980 when at the age of eleven he interviewed The Demon of KISS, Gene Simmons. In the ‘90s he did studio work with various artists including LA GUNS and worked on an Ace Frehley Tribute album. Over the years, his work has appeared in Brave Words & Bloody Knuckles Magazine as well as Metal Hammer (US) and Classic Rock (UK). Currently, PureGrainAudio.com and Roadie Crew magazine from Brazil are where his interviews can be found. He is well-respected by artists who often request him by name (when they are ready to grant an interview).
I want to SCREAM every time I see stuff like this…
DESIGN A BANNER FOR BILLYIDOL.NET
Ever thought that you could design a better website? That you have a great visual idea for a piece of web artwork? Well, now’s your chance to show us what you can do. The ‘BANNER’ of Billy Idol’s website is the rectangular piece of art at the top of every page – the one that reads ‘Official – Online – On Tour 2010′ – and it measures exactly 1000 pixels x 300 pixels. Obviously this is something that needs updating!! And who better to do that than YOU GUYS!!!… So we want you to design a new website header/banner for the rest of 2012. Anyone with a computer and an artwork program can join in although a FLASH banner (moving images like the text in the current banner – a .swf file) is preferred.
I was first applauding Billy Idol for involving his fans in a contest to create a new website header banner. But then two things jumped out at me…
1. The current banner says 2010. You haven’t updated your website header in two years? I guess your website is just not that important to you if you are fine leaving the message “On Tour 2010″ in the header when its 2012.
2. It’s 2012, why are you requesting a Flash banner? I took a chance thinking that the website detects the platform browsing and delivers a different version of the site so I went to BillyIdol.net on my iPhone. No change. Well not exactly true, the site did change in that the header, Billy’s name, his brand, what identifies the site is gone since it is Flash and as we should all know by now… Apple mobile devices (iPhone and iPad) do not support Flash. (FYI, in the second quarter of 2012 Apple sold 35.1 million iPhones and 11.8 million iPads.) The header is missing on every page of the site. And it has been like this since 2010, since we know they have not changed the header since then. Have you ever taken a moment to see how much traffic is coming to your site on Apple mobile devices? Look now, you might be surprised. Now remember, all of those visits see a incomplete website, see no name, see no brand. Is that the impression you want to make?
That makes me want to SCREAM! It’s not rocket science to correct this problem. Replace the Flash header with a jpg or gif file. Done, that’s it. Hey Billy, your website is built using WordPress, just drop in a plugin and your site becomes mobile ready. Need help, let me know.
Your lesson from this… go look at your website right now on a iPhone or iPad and see how it looks, see how it works. Then fix it if it is needed.
And, Flash is dead, over, history. Do not spend the time or money to create Flash elements on your site.
I am very pleased to announce that you can now download the Michael Brandvold Marketing app for Apple iPhone, iPad and Android devices. The app is free and provides you with the ability to listen to all of the Music Biz Weekly podcast episodes, quick and easy list of all of the 2000 Things to Generate 20,000 Fans, the latest DIY tips and advice and my latest video clips. The app automatically updates as new content is added.
I would love your comments, so please share!
Welcome to episode 28 of The Music Biz Weekly, a weekly podcast co-hosted by Michael Brandvold and Brian Thompson.
Each week Michael and Brian will discuss the latest events in the music business and music marketing events and techniques.
This week’s episode, October 12, 2011 – A Tribute to Steve Jobs
If you like the podcast I ask that you visit iTunes and please Rate & Review The Music Biz Weekly.