Direct To Fan Music Marketing Slide Deck Now Available

The slide deck for the Music Biz Weekly/Hypebot.com Direct to Fan Music Marketing webinar is posted below. Feel free to download and share.

Watch the Direct to Fan Music Marketing webinar video now!

Direct To Fan Music Marketing Webinar Video is Now Available

Direct to fan music marketing webinar200 people registered for the Music Biz Weekly/Hypebot.com Direct To Fan music marketing webinar… a sold out event! If you missed the event you can now watch the entire webinar, including the chat and Q&A on video for only $5.00!

Direct to Fan is the practice of identifying people with an interest in your music, creating a relationship with those fans, promoting and marketing your music to them and going direct to them to finance your career by monetizing that relationship.

Some of the topics that were covered include:

  • Fan management
  • Brand management
  • Sales
  • Marketing
  • Distribution
  • Manufacturing
  • Crowd Funding
  • Event management
  • Merchandizing
  • Warehousing
  • Fulfillment

Direct-to-Fan is no longer an option — it’s a necessity.

Click here to watch the Direct To Fan webinar video, only $5.00 for all of this valuable information.

Buy Now

Direct-to-Fan Music Marketing Webinar Presented By Music Biz Weekly & Hypebot

Music Biz Weekly Music Marketing WebinarMusic Biz Weekly is proud to present our next webinar on Monday, April 16 at 6pm PST. We are pleased to announce that Hypebot is also presenting this new webinar.

Join Brian Thompson and Michael Brandvold from The Music Biz Weekly for a 60 minute introduction into the world of Direct-to-Fan Music Marketing, followed by a 30 minute Q&A.

The webinar is FREE and is open to the first 200 people who register and sign-in to the live event. A recorded video of the webinar will be made available at this link following the event.

D2F is the practice of identifying people with an interest in your music, creating a relationship with those fans, promoting and marketing your music to them and going direct to them to finance your career by monetizing that relationship.

Some of the topics covered include:

  • Fan management
  • Brand management
  • Sales
  • Marketing
  • Distribution
  • Manufacturing
  • Crowd Funding
  • Event management
  • Merchandising
  • Warehousing
  • Fulfillment

Register Now!

This Webinar is sponsored in part by Hypebot:

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Visit Hypebot for up to the minute industry news alongside insightful commentary that sifts through the rumors and developments to find the information you need to keep your music business moving forward.

Hypebot is read daily by more than 30,000 music industry professionals including executives and senior staff of music related tech firms, internet based music sites, every major label group and most indies as well as many managers, artists and members of the live music community.

A Discussion with Bruce Houghton, Publisher & Editor of Hypebot and Music Think Tank – The Music Biz Weekly Podcast

Music Biz Weekly podcast talks with Bruce Houghton of HypebotWelcome to episode 50 of The Music Biz Weekly, a weekly podcast co-hosted by Michael Brandvold and Brian Thompson.

Each week Michael and Brian will discuss the latest events in the music business and music marketing events and techniques.

This week’s episode, March 16, 2012 – A Discussion with Bruce Houghton, Publisher & Editor of Hypebot and Music Think Tank.

If you like the podcast I ask that you visit iTunes and please Rate & Review The Music Biz Weekly.

Tune in every week for the latest discussions and comments on the music business

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Ignore Your Website & Social Networks and Your Career Will Suffer

Twice in one week I heard from two different people involved with booking bands about the importance of your website and social presence. Sometimes I feel like all I do is repeat myself when I say your official website needs to be core to everything you do and it must be current and look professional and… engage with your fans on your social networks. Well this article is going to repeat those statements again.

I was at SF Musictech and listening to Nic Adler from the world famous Roxy nightclub in Hollywood talk about the importance of social media. He stated many of the things I have been talking about for sometime, but he ended the presentation with a statement I found really important…

When a agent or artist contacts the club about booking a show the first thing he does is get his team online and look at the band’s online world. If the band has no fans on Facebook or Twitter, no engagement, they will often pass on booking the band. There you go, right from the mouth of the horse… your online world is going to play a very important part in your ability to get booked.

Then later that same week while recording a Music Biz Weekly podcast with special guest Bruce Houghton from Hypebot, Music Think Tank and the booking agency Skyline Music, Bruce mentioned a story on how they were on the phone with a client about booking a band. While on the phone the client went to the band’s website and immediately noticed how out of date it was. He then said if the band doesn’t care about their website why should he care about booking them. Again right from the mouth of the horse… if your website is not current and up to date you very well could lose business.

You don’t have to update your website everyday, but try for once a week. Please make sure the last update is not from two years ago. That tells anyone visiting your website that your band is dead. Who wants to do business with a band that appears to be over

Talk to your fans everyday! Post something to engage with them, answer their comments and questions. Respond and retweet their tweets. Get active! People you hope to do business with are looking at these things.

Seriously, your career will depend on it!