Little Caesar, Pizza or Rock n’ Roll? The Rock Star Branding Podcast

Rock Star Branding PodcastThe Rock Star Branding Podcast, March 19, 2014 – Ep #77 – Little Caesar, Pizza or Rock n’ Roll?

Join Brian Thompson, Michael Brandvold & Ron Young. We are joined by our brand new co-host rock star Ron Young of Little Caesar. For those of you unfamiliar with Little Caesar, they were signed to a major label deal with DGC/Geffen Records in 1989 and had two big singles, “Chain of Fools” and “In Your Arms”. Positioned as the next big thing, Little Caesar were managed by a team of industry bigwigs, including Jimmy Iovine, A&R by John Kalodner, and with Bob Rock producing their debut album.

Each week Michael, Brian and Ron will discuss rock star branding related to some of the largest acts in the world and how you can apply their lessons to your career.

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Ep.141 The Journey of a Rock n’ Roll Craftsman, an Interview with Ron Young from Little Caesar

This week’s episode #141 February 7, 2014 The Journey of a Rock n’ Roll Craftsman, an Interview with Ron Young from Little Caesar.

For those of you unfamiliar with Little Caesar, they were signed to a major label deal with DGC/Geffen Records in 1989 and had two big singles, “Chain of Fools” and “In Your Arms”.

Positioned as the next big thing, Little Caesar were managed by a team of industry bigwigs, including Jimmy Iovine, A&R by John Kalodner, and with Bob Rock producing their debut album.

We talk with Ron about the craftsmanship of rock n’ roll, living your life with passion, following your bliss, the state of the music industry (old & new), going from a major label signed act to being an independent band, and many other nuggets of creative wisdom.

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Featured Track Of The Week: Little Caesar

We’re stoked to announce our brand new Featured Track Of The Week, as selected from the submissions we received on the opportunity we created on our Music XRay account. If you want to submit your song to be featured, create a profile on Music Xray and send it to us here.

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About Michael Brandvold:

Michael Brandvold is a freelance music industry consultant based in Northern California. Having launched Michael Brandvold Marketing to leverage his years of experience to provide direction to large and small clients in the areas of online & social marketing as well as e-commerce and customer acquisition and retention.

Gene Simmons of KISS first tapped Michael’s skills as a pioneering online marketing strategist to launch and manage all aspects of Kissonline.com’s multi-million dollar enterprise, including their ground-breaking VIP ticket program.

Michael has also managed the online efforts for Dream Theater, ACCEPT, Killer Dwarfs, Motley Crüe, Rod Stewart, Madonna, Ozzy Osbourne, Madonna and Britney Spears to name only a few.

About Brian Thompson:

Brian Thompson, Managing Partner for Thorny Bleeder Records, is a Vancouver based music industry entrepreneur, record label owner, artist manager, marketing consultant, radio promoter, publicist, web designer, blogger, and industry speaker.

Formerly the corporate head of music buying and marketing for a large national music retail chain, Brian has since moved on to become a well respected voice on the convergence of artist development, music marketing, social media, and technology.

Yes You Can Make It Without a Label, a Manager or Big Money. Find People Who Will Prop You Up.

team-buildingRon Young the lead singer of Little Caesar posted this earlier this week and it hit me as a great inspirational post for all those musicians who think you need a label, a manager and big money to make it. In the 80s Little Caesar were signed to Geffen Records, that is the label mentioned below who would not give them the funds to get to Europe to perform at Donnington. Now they are a self-sustained and self-supported band… with the aid of a support team of people who believe in the band. As Ron puts it, “…we have some amazing people that prop us up, inspire us, and bless us with their talent, energies and most priceless, their friendship!”

Do you have a team of people who you could say this about? Be honest.

Go create a team of people who will help prop you up.

Little Caesar will be appearing at The Download Festival in Donnington Park, England on Sun Jun 16th…. over 60,000 people!! We are so excited!! But what strikes us most is a feeling of gratitude….20 years ago we were offered to play this same festival when it was called Monsters Of Rock. We had to turn it down because our label would not give us the funds to get there.

So today, with no label, or Manager or big money supporters…. we finally made it. We got there because we have some amazing people that prop us up, inspire us, and bless us with their talent, energies and most priceless, their friendship! People like Penny Rosen, Michael Brandvold, Alan Niven, Mitch Lafon, Bruce Witkin, Heather Harris, Scott Rowley, Dave Everley, Joey Malone, Ryan Dorn, Doug Dubin, Martin Jarvis, Manny Montana, Carmen Elekktra and Steve Waite, Jake Bradbury…to name a few.

They have helped us accomplish what we couldn’t do with a lot of powerful people behind us. What they all have in common is their passion for music and talent to bring music to others…. and Little Caesar and our fans are the beneficiaries of those talents.

When we hit that stage on Jun 16th…. you will all be there with us. Thanks to you all from the bottom of our hearts.

Former Geffen Recording Artist Little Caesar to Work With Michael Brandvold Marketing

Little CaesarI am really excited to announce that Michael Brandvold Marketing will be working with former Geffen Recording artst Little Caesar, the longhaired, tattooed bikers that sing soulful, yet ballsy, rock music.

Little Caesar, featuring Ron Young (vocals), Jimmy Hayne aka. Apache (guitar), Loren Molinare (guitar), Fidel Paniagua (bass) and Tom Morris (drums), first appeared on Metal Blade’s “Street Survivors” compilation. The band then released a four song EP titled “Name Your Poison” (produced by Joe Hardy of ZZ Top fame), which subsequently led to a deal with Geffen Records. Little Caesar’s eponymous 1990 Geffen debut was produced by the infamous Bob Rock (producer of Metallica’s self titled 1991 multi-platinum release, Motley Crue’s “Dr. Feelgood”, and The Cult’s “Sonic Temple” among others). The album was a no-nonsense collection of hard rock in the vein of 70’s giants like Bad Company and Humble Pie, and was also brimming with classic R&B influences, garnering widespread acceptance and positive reviews from the rock media. It also featured two Motown covers, including a ballsy rendition of the classic Aretha Franklin track, “Chain of Fools,” which hit the Billboard Top 100 chart and received strong airplay nationwide on both rock radio and MTV. The group toured extensively opening for such legendary acts as Jane’s Addiction, KISS, Social Distortion, Iggy Pop, Billy Idol, and Lynyrd Skynyrd. They also headlined their own club tours, and appeared on TV’s popular “Arsenio Hall Show”, “The Rick Dees Show”, and MTV’S “Sex” in the 90’s.. Vocalist Ron Young was also featured in the movie “Terminator 2” as a tough talking biker that gets into a fight with the film’s star, Arnold Schwarzenegger. 1992 would bring the second full-length album, “Influence”, which would have Earl Slick (of John Lennon, David Bowie, and Ian Hunter fame) replacing Apache on guitar. The “Influence” album was produced by the well respected, Howard Benson (who has recently produced releases for platinum artists like Daughtry, Papa Roach, and P.O.D. among others). The band completed its first tour of Europe after the release of the album and drew rave reviews and sold out crowds across multiple countries including a sold out headlining performance at the famous Marquee club in London.

In 2010, Little Caesar moved forward with a vengeance on a worldwide level with new release titled “Redemption” as well as touring in the US, Europe and the UK. They also introduced new guitar player Joey Brasler (Etta James, Bob Welch, Cherie Currie) as welcome addition to their musical line up.

In 2012, Little Caesar now releases their latest effort entitled “American Dream” on the Unison Music Group label. Produced by Bruce Witkin, it’s a powerful, no nonsense, guitar driven group of songs, that takes the band to that same warm R&B driven Rock and Roll Universe they call home. They embark on a tour of Spain, Germany, Switzerland and Belgium mid June and will be performing at the Hard Rock Hell festival in Wales in Dec 2012.

Visit www.LittleCaesar.net for more info.

Twitter: http://www.twitter.com/ltlcaesarband

Facebook: http://www.facebook.com/littlecaesarofficial