2000 Things to Generate 20,000 Fans – Radio Station Twitter Followers

Radio on TwitterAuthor David Meerman Scott made a honest and realistic quote, “if you want 20,000 fans you must do 2000 different things that each generate 10 fans.” This was my favorite quote from 2010 and I am going to take this on as a challenge for 2011 for an ambitious project to give you 2000 different things you can do to generate 20,000 fans.

Some of these items will apply better for larger acts, some items will work for any act. Some may work for you, some may not… not yet. Some these can be done with little effort, some will take some web development, some might even require some significant development. Some of these have successfully worked for me over the years. The point is to create a list of items that would cover a wide range of acts and abilities.

The end result of all this will hopefully be more Facebook likes, Twitter followers, email list subscriptions, more sales and more traffic to your website… more fans!

View the single list of all 2000 items at this location.

2000 Things to Generate 20,000 Fans Challenge

49. Radio Station Twitter Followers

Finding new fans is something you should always be doing. Don’t wait for fans to find you.

A recent study found that the number one source for discovering new music is radio… AM and FM radio.

Go find new fans on radio station Twitter accounts. Find a radio station Twitter account that plays music from your genre and then look at who is following them and just start following the station’s followers. Also search for anyone that mentions the station’s Twitter account and follow them. But, don’t stop with just the one station. Find radio stations in that genre from around the world and do the same thing.

Need help finding radio stations on Twitter? Check out the website Radio On Twitter. You can search by state or format, this should help you get started.

 

 

2000 Things to Generate 20,000 Fans – Search for Your Song on Twitter and Facebook

Author David Meerman Scott made a honest and realistic quote, “if you want 20,000 fans you must do 2000 different things that each generate 10 fans.” This was my favorite quote from 2010 and I am going to take this on as a challenge for 2011 for an ambitious project to give you 2000 different things you can do to generate 20,000 fans.

Some of these items will apply better for larger acts, some items will work for any act. Some may work for you, some may not… not yet. Some these can be done with little effort, some will take some web development, some might even require some significant development. Some of these have successfully worked for me over the years. The point is to create a list of items that would cover a wide range of acts and abilities.

The end result of all this will hopefully be more Facebook likes, Twitter followers, email list subscriptions, more sales and more traffic to your website… more fans!

View the single list of all 2000 items at this location.

2000 Things to Generate 20,000 Fans Challenge

45. Search for your song on Twitter and Facebook

On Twitter enter a song title into the Twitter search box, then save the search result. What you are looking at is a list of everyone on Twitter talking about your song. Often this will be a music player posting a update on what was played. Now click on the user and follow them. Go back to this saved search once a day and review any new Tweets since the previous day. It is pretty great to see a fan get excited that you followed them after they listened to a song, or shared a video. If you feel compelled (and you should!), reply to someone who is listening to your song… that will really surprise them!

On Facebook again search for your song title, but click the link See Results For… then on the left side click the Public Posts link. This is a list of everyone on Facebook who made a public post containing your song title. Unfortunately there is not much you can do as your Page, since a Page can’t friend or comment on a profile. But you could choose to comment and friend as your personal profile. Just send them a message asking them to visit and Like your Page.

The goal of both of these actions is to get more fans following you on Twitter and Liking you on Facebook.

Bands You Can Now Move Past the 5000 Friend Limit on Facebook with Subscriptions

Facebook SubscriptionsFacebook just announced Subscriptions. Basically it brings the Twitter like follow to Facebook. You can now allow people to follow you without being a approved friend. Subscribers will see our Public posts. So if you have a post you don’t want subscribers to see you need to change the privacy settings of that post when posting. To allow subscriptions goto your profile page, just below your profile photo click the Subscriptions link and update the settings.

What does all this mean?

Well, if you have a profile that hit the 5000 friend limit you can turn on subscriptions and now have unlimited number of followers. Isn’t this just like a page? No, you still can’t add custom apps and tabs to a profile. You have much control of your brand in a page.

Techcrunch has a nice recap at http://techcrunch.com/2011/09/14/facebook-launches-twitter-like-subscriptions-lets-you-share-with-unlimited-users/

Here’s how it works. As you browse around the site, you’ll notice that some users have a button at the top of their profile that says ‘Subscribe’. Click it, and you’ll start seeing that user’s status updates in your News Feed, just as if you were their Facebook friend. But there’s a big difference: unlike normal Facebook friends, the people you subscribe to don’t have to approve your subscription request, and there’s no limit on how many people can subscribe to any given user.

Facebook says the feature will appeal to anyone looking to reach a broader audience, like journalists, artists, and political figures. To start sharing your own posts publicly, head to the new tab beneath your profile photo that says Subscriptions. Click it, and you’ll have the option to broadcast your public updates to anyone who has subscribed to you. Note that you’ll only syndicate updates that are marked Public; updates shared with Friend Lists won’t be seen by your subscribers.

Of course, Facebook has offered a similar feature called Pages for years now, which was meant for nearly the same thing (you’ll find that many journalists and politicians have already created Facebook Pages… because that’s what Facebook told them to do). The difference here, Facebook says, is that users no longer have to maintain two separate entities; they can just use the site’s sharing settings to decide which content they want to share very broadly, and what will only be shared with friends.

Facebook adds that this isn’t the end of Pages by any means — they say that feature will still appeal to brands and major celebrities, because Pages can be managed by multiple admins and can be customized with applications. Pages also offer Insights (Facebook’s analytics tool), whereas Subscriptions don’t.

Fortunately, Facebook is allowing users to merge their Pages with their profiles, so you don’t have to rebuild your audience if you want to use the Subscription feature.

I Will Keep It Simple, Do Not Buy Facebook Fans or Twitter Followers

Excellent article on AllFacebok.com about buying Facebook fans. I encourage all musicians to read this. I am sure you all at one time or another have either seen an ad or received an email from a company promising you more fans for just a few dollars. They sound real, seem legit and it sounds perfect… you all want more fans, and you want them by tomorrow.

I have had many clients ask me about offers they have received via email or Twitter. Or a ad they saw on Facebook. Some of the offers even come to them through Reverbnation. The message is sent by a Reverbnation user, but the return address makes it appear Reverbnation is sending it. Not cool making a artist think it is a official message. Another company that is repeatedly hitting me up on Twitter is Talenthouse Live. I can’t tell you how many unsolicited posts they have sent me. They must have 100s of accounts that are just trolling for keywords so they can send a message. I report them as spam every time. They are easy to bust… usually sending the same message to everyone. Often no followers and not even following others.

Sorry, but it is all BS! Let me be very clear… DO NOT BUY FACEBOOK FANS or TWITTER FOLLOWERS. These are not and will not ever be real fans of your music. You are just buying a number, nothing more. That fan you bought is not going to buy your music or come to your show. You have to earn your fans through hard work. Continue reading

Collecting Facebook Fans is No Longer Enough

I feel like I can’t repeat this enough… it is not about how many Facebook fans you have. It is about what you do to engage and convert them. How many of your Facebook fans or Twitter followers are really active?

These days, most companies are obsessed with counting their fans and followers instead of turning them into real customers.

At a meeting of community managers in New York last month, the Social Media Director of Fast Company said her bosses mainly measured success by the number of reported followers. But she noted it probably wasn’t the best metric for gauging success.

Like Fast Company, brands have been rushing to collect fans over the last two years with many achieving impressive results. The Pringles Facebook page, for example, has a whopping ten million fans. Problem is, only a tenth of one percent of them actually did something on the chip-maker’s site in the last three months.

To move to the next stage in the social media evolution, brands need to start focusing on actively engaging their fans over a sustained period of time. An active fan is one who has a relationship with a brand and, at least once a month, reacts to posts on the brand page, indicates a liking for various content, retweets a brand’s messages or creates original content on the page.

Some brands are starting to get the message. MTV, for example, has 154,000 active fans out of a total 17 million. Compare that to Oreo, which has the same number of fans with only 70,000 active.

Marketing, as we all know, is a call to action. In creating active fans, every brand has to chart its own path. Brands have to decide whether they want more comments on their page or if they prefer to convert fans into ambassadors who spread the message. Do they want fans to visit their online store or play games that indicate what they are interested in?

We are nearing the end of social media’s buzz stage – where everyone is doing something just because everyone else is doing it. Brands now have to begin harnessing the value of their social media fans or risk being left in the dust.

Eran Gefen is the chief executive officer and co-founder of FanGager.

via Collecting Facebook Fans is No Longer Enough.