3 Need-to-Know Tips From Each of Social Media’s Big 3 on The Music Biz Weekly Podcast

3 Need-to-Know Tips From Each of Social Media's Big 3 on The Music Biz Weekly PodcastThis week’s episode #97, February 15, 2013 – 3 Need-to-Know Tips From Each of Social Media’s Big 3. Michael Brandvold and Brian Thompson discuss three music marketing tips each for Facebook, Twitter and YouTube. We discuss how to setup Facebook ads, how to tag in a Facebook post and how to add your buy ticket link to a Facebook Event. We discuss how to the @reply works in Twitter, how to use Twitter lists, and using Twitter for conversation. YouTube we talk about setting your featured video, replying to YouTube comments and the difference between unlisted and private privacy settings.

Now you can also watch The Music Biz Weekly Podcast!

This podcast was brought to you by Music Xray.

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The 2012 Are You Listening Social Media Award – Facebook

2012 Are You LIstening Social Media Award FacebookLast year Michael Brandvold Marketing founded the Are You Listening Social Media Award. This is awarded to the person or business who has missed the boat the most when it comes to social media. This is not for the person or company who has not even setup social profiles, this is for the person or business that has profiles but has completely missed how to use them. They have completely missed the opportunity to engage with their fans or customers.

One condition on winning the award, you have to give the award back if you actually become aware you won because you were following social media.

Because they appear to be completely absent from all conversation about the company the 2012 Are You Listening Social Media Award is presented to… Facebook!

I can hear you right now saying, Facebook, but they are social media? Yes the site is all about social media for us. But have you ever seen Facebook respond to a post about themselves? Has Facebook ever joined a conversation? Have you ever been able to contact Facebook and get a reply? Do they respond to Tweets about the company? It basically looks like that they themselves are completely removed from engaging on social media. They break so many best practices for companies who are online. Are you listening Facebook?

The winner in 2011 was Kip Winger.

Top 10 Marketing Posts for October 2012 on Michael Brandvold Marketing

Top 10 Music Marketing PostsWhat was everyone reading last month? Here are the top 10 marketing articles for October 2012 on Michael Brandvold Marketing.

  1. 10 Tips from the Gene Simmons School of Marketing
  2. 2000 Things to Generate 20,000 Fans Challenge
  3. Facebook Timeline Photoshop Template for Cover Image, Profile Image and More
  4. Don’t Panic! How To Easily Add a New Facebook iFrame Tab to Your Facebook Page and Manage with WordPress.
  5. Download a FREE Copy of My Book KISS School of Marketing: 11 Lessons I Learned While Working With KISS
  6. What Does Your Band’s About/Bio Page Tell Me About You? What You Should Include in Your Bio.
  7. 10 Things Every Musician Should Do Online Every Day
  8. Top 10 Reasons Your Band Merchandise Doesn’t Sell
  9. 20 Steps on How To Setup and Run a Google+ Hangout On Air Video Broadcast
  10. Rules for Running a Contest on a Facebook Page and Facebook Apps You Can Use to Run a Contest

Rules for Running a Contest on a Facebook Page and Facebook Apps You Can Use to Run a Contest

Facebook Contests RulesYou want to run a contest on your Facebook page, but there is one big mistake so many Facebook pages make when they run a contest. You might think it makes sense and is so easy to just say enter the contest by clicking like or leaving a comment, but you can’t do that. When running a contest on Facebook you can’t ask people to click like to enter to get details on how to enter. It’s against Facebook’s Terms of Use to use a feature of Facebook itself to enter. This also means, you can’t enter by leaving a comment.

Here the specific terms you should be concerned with, read these carefully:

Promotions on Facebook must be administered within Apps on Facebook.com, either on a Canvas Page or a Page App.

You must not condition registration or entry upon the user taking any action using any Facebook features or functionality other than liking a Page, checking in to a Place, or connecting to your app. For example, you must not condition registration or entry upon the user liking a Wall post, or commenting or uploading a photo on a Wall.

You must not use Facebook features or functionality as a promotion’s registration or entry mechanism. For example, the act of liking a Page or checking in to a Place cannot automatically register or enter a promotion participant.

You must not use Facebook features or functionality, such as the Like button, as a voting mechanism for a promotion.

You must not notify winners through Facebook, such as through Facebook messages, chat, or posts on profiles (timelines) or Pages.

You can read the specific terms of running promotions on Facebook right here, https://www.facebook.com/page_guidelines.php

You need to use a third party Facebook app designed for contests. Here is a list of third party Facebook apps that you can use for contests. These were posted by Andrea Vahl:

  • Wildfire – easy to set up and can be as little as $50/week.
  • North Social – also easy to set up they charge per month and based on how many  fans your page has – good rates.
  • Votigo – they currently focus on larger scale campaigns and can be very customized to your needs. (Update:  now they have self-service options)
  • Fanappz – I have not personally tried them but Bob Saget uses their quiz application.
  • Strutta – Great for photo, video or essay contests with a professional look and great features.  The pricing starts at $299 but it’s gorgeous.
  • ShortStack - This is a great app for creating all kinds of custom tabs and they have a sweepstakes entry widget that you can add.  The drag-and-drop interface makes it easy to create your entry form.
  • Woobox – Another low-cost sweepstakes application that is easy to set up yourself.
  • Offerpop – This sweepstakes application is free for Pages with 100 Likes or less.
  • EasyPromos – Your first contest is free

Just because you see someone else breaking these rules does not mean you should. You risk having your page suspended, is it worth the risk?

Enough! Stop Spamming Your Music and Your Band, It Does Not Work

Stop SpamI have written many articles about what you should do online to promote your music. This time I am writing about what you should NOT do to promote your band or music.

Do not spam your music.

Do not spam your shows.

Do not spam your videos.

Get it, do not spam! Spam is when is you send someone a message without them asking to be contacted, without them knowing you, without you knowing if they are interested.

Technical Definition of Spam

An electronic message is “spam” if (A) the recipient’s personal identity and context are irrelevant because the message is equally applicable to many other potential recipients; AND (B) the recipient has not verifiably granted deliberate, explicit, and still-revocable permission for it to be sent.

Here are some common examples to avoid.

Facebook

  1. If you have a Group do not add anyone to the group without first asking if they would like to be added. Even if they are already a friend or have liked your page. Ask permission first.
  2. Do not make a post on someone’s wall promoting your music, show or video without first asking if it is ok to post. Just because you are a friend does not mean they are interested in your music or band, ask first.
  3. Do not make a post on your wall and tag someone in that post without first knowing if they are ok with you tagging them. If someone is not in that post, do not tag them.
  4. Do not send messages promoting your music, shows or videos without first getting permission. This is no different than sending a spam email.
  5. Do not invite people to a event who can’t attend. This means if you have a show in Italy do not invite all your friends in the United States.

Twitter

  1. Just because someone is following you does not mean you can send them a Direct Message with links to music or a video. First send a message asking if they would like to review your music. Again, this is just like spam email.
  2. Do not @mention someone in a post just to get it to show up on their Twitter feed. Especially if the person does not follow you back first. Ask them first if they would be interested in receiving a link.
  3. Here is a link to Twitter which explains exactly what Twitter considers spam.

Soundcloud

  1. Read the article I posted earlier about Soundcloud spam, Proper Etiquette On How To Solicit Your Music Online.

Do these things and you seriously risk getting reported as a spammer to both Facebook and Twitter. This means you will be blocked and you won’t be able to talk to anyone.

Treat your online connections with respect. Nobody is going to take anything you say seriously if you are seen spamming the same message out to everyone or are seen pushing your product on someone you have never had a conversation with or you have no idea even has interest in your music. Respect gets respect.