Free Webinar – Unleashing The Marketing Power of KISS For Your Business

Unleashing The Marketing Power of KISS For Your BusinessIn conjunction with Steve Jones author of Brand Like a Rock Star: Lessons From Rock ‘n’ Roll To Make Your Business Rich and Famous I am pleased to announce a new webinar, Unleashing The Marketing Power of KISS For Your Business. This webinar is free to attend.

When: Friday, May 3, 2013 2:00 PM – 3:00 PM EDT

Love ‘em or hate ‘em, there is no denying the marketing brilliance of KISS. Widely recognized as the most well-branded rock band in history, KISS has created a literal “army” of fans through their four decades together.

What can your business learn from KISS?

How can you turn casual customers into members of your own army?

This fast-paced webinar will take you backstage to reveal some of the core marketing strategies behind this legendary band, and show you how to use them to make your business stronger and more profitable.

Michael Brandvold was personally tapped by Gene Simmons of KISS to manage the band’s on-line brand. He has since helped artists as diverse as Madonna, Rod Stewart, Motley Crue, Ozzy Osbourne develop their on-line and social media presence. Today he is a freelance music industry consultant based in California.

Steve Jones is the author of “Brand Like a Rock Star: Lessons From Rock ‘n’ Roll To Make Your Business Rich and Famous”, a marketing book that illustrates how your business can benefit from the strategies of rock legends. He has managed radio brands in the US, Canada, and the Caribbean and currently oversees 86 brands for Newcap Radio, based in Halifax, Nova Scotia.

Register Now.

Free Webinar, The Marketing Genius of KISS. What Can Your Band Learn from KISS.

Michael Brandvold with KISSJoin Michael Brandvold Marketing and Steve Jones, author of Brand Like A Rock Star: Lessons From Rock ‘n’ Roll To Make Your Business Rich and Famous as we present a free webinar, The Marketing Genius of KISS.

When: Monday, Dec 3, 2012 2:00 PM – 3:00 PM EST

They created one of rock’s most loyal, passionate, and powerful followings… a literal KISS “Army” of fans. In the 40 years since, they’ve established themselves as the ultimate rock ‘n’ roll marketing machine.

What can your business and personal brand learn from KISS?

These two experts can show you.

Michael Brandvold was personally tapped by Gene Simmons to launch and manage the KISS on-line presence, and experienced the band from the inside. He’s also worked on the on-line efforts of Motley Crue, Rod Stewart, Ozzy, and Madonna. Today he is a freelance music industry consultant, in-demand speaker, and the author of “The KISS School of Marketing: 11 Lessons I Learned While Working with KISS”.

Steve Jones has spent nearly 30 years in the music business, and is the author of the marketing book “Brand Like A Rock Star: Lessons From Rock ‘n’ Roll To Make Your Business Rich and Famous”. The book examines the core marketing strategies of rock legends and how those strategies can benefit your business. According to Gene Simmons, “Steve Jones knows a thing or two. Listen and take notes.”

You’ll not only gain valuable insights through this webinar, but you’ll also receive a copy of Michael’s ebook “The KISS School of Marketing” and chapter one of Steve’s book “Brand Like A Rock Star… both a no-charge bonus for signing up.

REGISTER NOW

KISS School of Marketing eBook Approaching 2500 Downloads – Thank You!

KISS School of Marketing: 11 Lessons I Learned While Working With KISSI just wanted to say thank you to everyone who has downloaded by book KISS School of Marketing: 11 Lessons I Learned While Working with KISS. By the end of the October it will have passed 2500 downloads. I had no idea what to expect when I released the book earlier this year, but I am just overwhelmed by the response… THANK YOU!

If you don’t have a copy, what are you waiting for? Its free to download.

Some of the praise for KISS School of Marketing:

As the ‘Commander-in-Chief’ of the KISS Army, I was privileged to see the rise of KISS. Brandvold’s book is like the ABC’s for today’s new groups. It’s not just about KISS, but how best to utilize one’s God-given talents, which KISS did better than most. – Bill Starkey founder KISS Army

Thanks again for sending me a copy of your book.  I’ve read through it twice now.  It’s a valuable primer for artists who are looking to break into the music business and crack the code as to how to make it work for them.  You offer a lively mix of truisms and business wisdom, succinctly presented and artfully packaged. – Chris Lendt, former KISS Business Manager

Just read @michaelsb’s ebook about what he learned working with KISS and it’s a great, quick read. Simple, concise wisdom from the masters! – jeffersonbergey

My friend Michael Brandvold knows his sh*t when it comes to getting and keeping customer attention. After all, he learned it while working directly for one of rock’s most well-branded entities… KISS. Download his free ebook. It rocks! – Steve Jones, author Brand Like a Rock Star

Download a FREE Copy of My Book KISS School of Marketing: 11 Lessons I Learned While Working With KISS

KISS School of Marketing: 11 Lessons I Learned While Working With KISS

I am excited to announce the release of my first ebook, “KISS School of Marketing: 11 Lessons I Learned While Working With KISS.” The book is available in both English and Japanese. This book expands on the 2011 article I wrote that outlined 10 lessons I learned from working with KISS. The original article was even re-posted by Gene Simmons on his official website. This expanded book includes one additional lesson and a special encore chapter contributed by Steve Jones, author of the book rand Like A Rock Star: Lessons from Rock ‘n Roll to Make Your Business Rich and Famous. In addition I have added some of my favorite photos that I have taken of KISS over the years and some interview quotes by Gene Simmons and Paul Stanley provided by the original interviewer.

“It’s a valuable primer for artists who are looking to break into the music business and crack the code as to how to make it work for them. You offer a lively mix of truisms and business wisdom, succinctly presented and artfully packaged.” - Chris Lendt, Vice President Glickman/Marks KISS’ former business manager had this to say about KISS School of Marketing

“Michael Brandvold takes you behind the make-up to reveal the brilliant marketing and business strategies that made KISS the most well-branded band in history. You’ll love this ebook.” — Steve Jones, Brand Like A Rock Star: Lessons from Rock ‘n Roll to Make Your Business Rich and Famous

To get your free copy submit your email address below, confirm your subscription and you will receive a link for the download. Of course you are free at any time to unsubscribe, and still keep your copy of “KISS School of Marketing: 11 Lessons I Learned While Working With KISS.”

Join the Michael Brandvold Marketing email list OR send a tweet to get your free copy!

Download your copy, in English or Japanese, of KISS School of Marketing: 11 Lessons I Learned While Working With KISS now!


OR, send a tweet and get a free download of KISS School of Marketing: 11 Lessons I Learned While Working with KISS. Just click the Tweet2Download button.

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KISS School of Marketing: 11 Lessons I Learned While Working With KISS

  • Lesson 1: All Press Is Good Press
  • Lesson 2: Love Me or Hate Me, Just Spell My Name Right
  • Lesson 3: Wait For The Right Time
  • Lesson 4: It’s All Branding
  • Lesson 5: Not Everything You Do Will Succeed
  • Lesson 6: Treat The Media With Respect
  • Lesson 7: Listen To Your Fans, You Work For Them
  • Lesson 8: “The Secret To Success Is To Offend The Greatest Number of People”
  • Lesson 9: If You Don’t Ask For It, You Won’t Get It
  • Lesson 10: Separate Business And Pleasure
  • Lesson 11: They Aren’t Afraid To Change Their Minds
  • The Encore: Create And Name Your Tribe

Thank you to Kenji Maeda for the translation.

Announcing The Rock Star Branding Podcast, Presented by The Music Biz Weekly

Rock Star Branding PodcastI am really excited to announce The Rock Star Branding Podcast, Presented by The Music Biz Weekly, a brand new weekly podcast.

Brian Thompson and I were so thrilled with episode 34 of The Music Biz Weekly podcast with special guest Steve Jones that we approached Steve to join us in creating a brand new weekly podcast focused on rock star branding.

So debuting January 25th, and then a new episode every Wednesday, will be:

The Music Biz Weekly Presents… The Rock Star Branding Podcast
with your hosts Brian Thompson, Michael Brandvold and Steve Jones.

Look for this new podcast in all the same locations that you can find The Music Biz Weekly Podcast, plus BrandLikeARockStar.com.