Mixing Engineer Mike Fraser Discusses Artist Development, Recording & Production with Music Biz Weekly Podcast

Mixing Engineer Mike FraserThis week’s episode #82, November 2, 2012 – Mixing Engineer Mike Fraser Discusses Artist Development, Recording & Production.

Mike Fraser has recorded and/or mixed AC/DC (4 records), Aerosmith (Pump & Permanent Vacation), Mother Mother, Chickenfoot, Franz Ferdinand, Stone Gods (The Darkness), Airbourne, Elvis Costello, Norah Jones, Buckcherry, Jets Overhead, Melissa Auf Der Maur, Hedley, Mariana’s Trench, Corrosion of Conformity, Theory of a Deadman, Van Halen, Slipknot, Enter Shikari, Bad Religion, K’Naan’s “Wavin Flag” and RnB diva Kelly Rowland… among many, many more.

Mike talks with the Music Biz Weekly podcast about how a band needs to development before hitting the studio, recording at home vs. a pro studio. he evens gives us a a great AC/DC story about Brian Johnson. So much great info that all musicians should give this episode a listen.

You can find Mike Fraser online at http://www.mikefrasermix.com

This podcast was brought to you by Music Xray.

Featured Track Of The Week: The Salads, “Sunny Monday”

We’re stoked to announce our brand new Featured Track Of The Week, as selected from the submissions we received on the opportunity we created on our Music XRay account. If you want to submit your song to be featured, create a profile on Music Xray and send it to us here.

Find The Salads online at http://www.thesalads.com

Musicxray.comThis podcast was brought to you by Music XRay.

Music Xray automatically matches your songs to real industry opportunities. Then, they give you direct access to the decision makers. Then, they guarantee they listen AND respond. No, Seriously.

Tune in every week for the latest discussions and comments on the music business

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About Michael Brandvold:

Michael Brandvold is a freelance music industry consultant based in Northern California. Having launched Michael Brandvold Marketing to leverage his years of experience to provide direction to large and small clients in the areas of online & social marketing as well as e-commerce and customer acquisition and retention.

Gene Simmons of KISS first tapped Michael’s skills as a pioneering online marketing strategist to launch and manage all aspects of Kissonline.com’s multi-million dollar enterprise, including their ground-breaking VIP ticket program.

Michael has also managed the online efforts for Motley Crüe, Rod Stewart, Madonna, Ozzy Osbourne, Madonna and Britney Spears to name only a few.

About Brian Thompson:

Brian Thompson, Managing Partner for Thorny Bleeder Records, is a Vancouver based music industry entrepreneur, record label owner, artist manager, marketing consultant, radio promoter, publicist, web designer, blogger, and industry speaker.

Formerly the corporate head of music buying and marketing for a large national music retail chain, Brian has since moved on to become a well respected voice on the convergence of artist development, music marketing, social media, and technology.

Revisit, Lessons From AC/DC: Meeting Your Fan’s Expectations.

Rock Star Branding Podcast

The Rock Star Branding podcast is off this week for some fishing. So we decided it would be good time to revisit a earlier episode that some of listeners may have missed.

This week’s episode, June 27, 2012 – Lessons From AC/DC: Meeting Your Fan’s Expectations.

Each week Michael, Brian and Steve will discuss rock star branding related to some of the largest acts in the world and how you can apply their lessons to your career.

These topics come from Steve’s new book, Brand Like
A Rock Star: Lessons From Rock ‘n’ Roll To Make Your Business Rich And Famous
.
Using examples like U2, AC/DC, Lady Gaga, The Beatles, KISS, Jimmy Buffett, Bob
Dylan, and many others, Steve shows you how to create a business that rocks!

If you like the podcast I ask that you visit iTunes and please Rate & Review The Rock Star Branding podcast.

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Confused by SEO? 15 SEO Lessons from Hard Rock & Heavy Metal

SEO is a foreign language to many musicians. While I was speaking in Norway at Webforum 2012 someone presented me with this article and I just loved it. What a great way to try and explain the concepts behind Search Engine Optimization with examples that maybe musicians will better understand.

This article is originally posted on iProspect, written by @kaaregarnes.

SEO Lessons from hard rock & metal

Ever wondered how much longer it will be before your SEO efforts are yielding results?

So was a client of mine, frustrated by seeing only minor improvements three months in. Knowing he’s an avid fan of aussie rockers AC/DC, I ditched the standard explanation of all the variables that affect rankings and how “SEO is a long term strategy” and blah blah – and instead I quoted Bon Scott to him:

It’s a long way to the top (if you wanna rock’n’roll)

Inspired by his positive reaction I dug deeper into my collection of hard rock and metal to see if there were further teachings to be found and shared.

There was.
(You will find a link to all the music at the bottom of this post.)

1: Hallowed Be Thy Name – Iron Maiden

Maiden‘s classic number points to one of the most important and often overlooked SEO factors: A good name.

Your brand or company name can be a free ride into SEO happiness. Choose a name with your location and keyword in it, like “Oslo SEO” or “Hotel Tupelo” and your natural URLs, title tags and incoming links will automatically give you an advantage.

This requires only a willingness to be a bit boring when choosing a name …

2: Good head – Turbonegro

Turbonegro band photo
Norwegian denim-rockers Turbonegro weren´t talking about title tags and meta descriptions when they wrote this deathpunk anthem, but few bands know know more about importance of image and presentation than these underground favourites.

Remember that SEO is not about getting to the top of the rankings, but to get the users interacting and buying. How you look on the Search Engine Result Page determines how successful you are.

That process starts with what’s inside your head-tag. So put some work into making good titles and meta descriptions.

3: Lovercall – Danko Jones

According to SEOmoz the number 1 and 2 ranking factors are incoming links.

Not only does this song have one of the best basslines in history, it also hints to one of the easiest ways of getting links; Asking your suppliers, customers, partners, employees and other´s whom you already have an established relationship to. Ask and you shall receive.

Pick up the phone or shoot them an email: Learn the lovercall, baby.

4: Don’t stop believing – Journey

Doing white hat SEO takes time, especially if competition is strong. And when you´ve done all you can and rankings don´t seem to move, this absolute legend of a song can provide some consolation.

It´s a long way to the top.

5: You’ve Got Another Thing Comin’ – Judas Priest

Juda Priest Rob Halford on a MC
Google Panda, Google +, Google Places, Google This, Google That.

The only thing certain in the world of search engine optimization is that there will be changes and new stuff you have to learn and employ. SEO means staying updated and agile.

Or as singer Rob Halford puts it in this megahit: “it’s a case of do or die”. You got another thing coming.

6: Fear of the dark – Iron Maiden

Should Black hat seo be feared?

Employing it can potentially put you out of business if Google find out (and does something about it), so yes. Be sceptical about black hat techniques.

However, don’t be so afraid that you don’t dare getting to know it. You should know your enemy. There might be techniques there that can also be employed ethically.

7: Take it off – The Donnas

The Donnas band photo
SEO is not about rankings, but about getting searchers to find your content and do what you want them to do, whether it is to buy, download, like or read.

If you have content that is not doing this, listen to these fine female rockers advice: Take it off!

Rule of thumb: Anything that doesn´t contribute to you reaching your goals, ACTIVELY contributes to you NOT reaching them.

8: Speed King – Deep Purple

Speed is an important factor for Google – and for users! Google openly states that their main goal is to get people the info they want as fast as possible.

This means not only making sure your load time is superfast, it also means that you should use rich snippets to allow google to put you right on the SERP. (Disclaimer: If your business is clicks: Think twice before using rich snippets)

9: Hellbelly (Jesus without the suffering) – Therapy?

Therapy? Troublegum cover
Troublegum might be the most underrated album in the history of music and in SEO context it gives a number of valuable lessons.

The first is about linkbuilding. Some think you can do SEO without linkbuilding and if you a unice offer and an abundance of creative resources at hand you might. But a competitor with the same resources and a willingness to suffer through linkbuilding will outrank you.

You cannot be an SEO savior without the suffering.

10: Trigger inside – Therapy?

Troublegum´s second lesson is that SEO is about not about rankings, but conversions, and you will never get any unless you have a “trigger inside”.

You need something that makes people take action. This includes urgency factors, uniqueness and simply being clear about what you want people to do.

Without triggers, people will procratrinate.

11: Green Manalishi – Fleetwood Mac/Judas Priest

This amazing Peter Green classic – done even more amazingly by Priest – has a fantastic line about user experience:

“You come creeping around, making me do things I don´t wanna do”

With Panda the user experience has – thankfully – become an important factor for search rankings, and we need to make sure we don´t mess up the user experience by having flash intro’s, uneccesary form fields and having users jump through hoops to get where they want.

12: Giving the dog a bone – AC/DC

Angus Young og AC/DC
Linkbaiting is a fantastic tactic, but often companies never get around to this as they think it’s about creating “viral” videos.

It´s not. It’s about giving people tools, infographics, videos etc. = content they need in a format they want. Throw them a bone and links will follow.

13: Have a drink on me – AC/DC

Isn’t it amazing how many songs AC/DC have made about SEO? In this 1980 classic they explore the concept of freemium.

The idea that people will like you better if you give them free alcohol is easy to understand, and if you have ever engaged in this activity at your local you might also have noticed that people tend to buy you alcohol back – and throw in a shot.

In the SEO world this translates into you giving away something of value, like a report, a tool, knowledge – and people will say thank you in form of links, PR, social shares etc.

Free alcohol is the easiest way to a huge following.

14: Diamond in the rough – Airbourne

As stated earlier, SEO is about conversions and the conversions are more likely found in the long tail. Trick is to find keywords with good traffic and low competion. So do propper keyword research and find those diamonds in the rough.

15: Aggressive Perfector – Slayer

Kerry King of Slayer
The first song thrash gods Slayer ever recorded teaches us to always be testing – and to appreciate good guitar work!

Thing is, to really succeed online is to always be looking for that little something that increases conversions. Be an aggresive perfector.

Bonus lesson

Remember: The most important teaching to take away from the distinguished gentlemen and women of hard rock and metal is – of course – to:

Please leave a comment with – or without – your favourite metal song with SEO connotations before you head over to youtube to listen through all the wonderful songs above on my SEO Metal playlist. (play all – opens in new tab)

You should also follow me on twitter @kaaregarnes

The Importance of Visual Identity – The Rock Star Branding Podcast Episode 3

Rock Star Branding PodcastWelcome to The Music Biz Weekly Presents… The Rock Star Branding Podcast with your hosts Brian Thompson, Michael Brandvold and Steve Jones.

Look for this new podcast in all the same locations that you can find The Music Biz Weekly Podcast, plus BrandLikeARockStar.com.

Each week Michael, Brian and Steve will discuss rock star branding related to some of the largest acts in the world and how you can apply their lessons to your career.

This week’s episode, February 8, 2012 – The Importance of Visual Identity.

These topics come from Steve’s new book, Brand Like A Rock Star: Lessons From Rock ‘n’ Roll To Make Your Business Rich And Famous. Using examples like U2, AC/DC, Lady Gaga, The Beatles, KISS, Jimmy Buffett, Bob Dylan, and many others, Steve shows you how to create a business that rocks!

If you like the podcast I ask that you visit iTunes and please Rate & Review The Rock Star Branding podcast.

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More Lessons From AC/DC: Living Up To Fan Expectations – The Rock Star Branding Podcast

Rock Star Branding PodcastWelcome to The Music Biz Weekly Presents… The Rock Star Branding Podcast with your hosts Brian Thompson, Michael Brandvold and Steve Jones.

Look for this new podcast in all the same locations that you can find The Music Biz Weekly Podcast, plus BrandLikeARockStar.com.

Each week Michael, Brian and Steve will discuss rock star branding related to some of the largest acts in the world and how you can apply their lessons to your career.

This week’s episode, February 1, 2012 – More Lessons From AC/DC: Living Up To Fan Expectations.

These topics come from Steve’s new book, Brand Like A Rock Star: Lessons From Rock ‘n’ Roll To Make Your Business Rich And Famous. Using examples like U2, AC/DC, Lady Gaga, The Beatles, KISS, Jimmy Buffett, Bob Dylan, and many others, Steve shows you how to create a business that rocks!

If you like the podcast I ask that you visit iTunes and please Rate & Review The Rock Star Branding podcast.

Follow us on Twitter: