Free Webinar – Unleashing The Marketing Power of KISS For Your Business

Unleashing The Marketing Power of KISS For Your BusinessIn conjunction with Steve Jones author of Brand Like a Rock Star: Lessons From Rock ‘n’ Roll To Make Your Business Rich and Famous I am pleased to announce a new webinar, Unleashing The Marketing Power of KISS For Your Business. This webinar is free to attend.

When: Friday, May 3, 2013 2:00 PM – 3:00 PM EDT

Love ‘em or hate ‘em, there is no denying the marketing brilliance of KISS. Widely recognized as the most well-branded rock band in history, KISS has created a literal “army” of fans through their four decades together.

What can your business learn from KISS?

How can you turn casual customers into members of your own army?

This fast-paced webinar will take you backstage to reveal some of the core marketing strategies behind this legendary band, and show you how to use them to make your business stronger and more profitable.

Michael Brandvold was personally tapped by Gene Simmons of KISS to manage the band’s on-line brand. He has since helped artists as diverse as Madonna, Rod Stewart, Motley Crue, Ozzy Osbourne develop their on-line and social media presence. Today he is a freelance music industry consultant based in California.

Steve Jones is the author of “Brand Like a Rock Star: Lessons From Rock ‘n’ Roll To Make Your Business Rich and Famous”, a marketing book that illustrates how your business can benefit from the strategies of rock legends. He has managed radio brands in the US, Canada, and the Caribbean and currently oversees 86 brands for Newcap Radio, based in Halifax, Nova Scotia.

Register Now.

How To Create a Content Strategy – 90 Minute Webinar Video is Now Available

How to Create a Content Strategy Presented by The Music Biz Weekly PodcastMusic Biz Weekly recently presented our largest webinar to date, How To Create a Content Strategy. For those who missed it fear not, the video of the 90 minute long webinar is now available.

Just one of the quotes we received about the event:

You’re amazing guys, thank you so much. I really can’t thank you enough for all the help and information you bring for free and because you want bands to just be better. I don’t find words to describe my gratitude.”

How to Create a Content Strategy will address the following core questions:
•    What is Content Marketing?
•    What is Inbound Marketing?
•    What purpose do these concepts serve in creating new fans?
•    What are the key elements to an effective strategy?
•    How long should a strategy run?
•    What channels of distribution do you need to consider for your content?
•    How do you optimize your content for maximum viewing potential?
•    What are some typical events you can create strategies around?
•    How do you measure the success of your strategy?

Purchase the video of this 90 minute music marketing webinar today.

How To Create a Content Strategy Webinar Free Slide Deck

Music Biz Weekly just presented our largest webinar to date, How To Create a Content Strategy. For those who missed it fear not, here is the slide deck for the presentation.

How to Create a Content Strategy will address the following core questions:
•    What is Content Marketing?
•    What is Inbound Marketing?
•    What purpose do these concepts serve in creating new fans?
•    What are the key elements to an effective strategy?
•    How long should a strategy run?
•    What channels of distribution do you need to consider for your content?
•    How do you optimize your content for maximum viewing potential?
•    What are some typical events you can create strategies around?
•    How do you measure the success of your strategy?

Free Webinar – How to Create a Content Strategy Presented by The Music Biz Weekly Podcast

Content-Marketing-WebinarJoin Brian and Michael for a free and live presentation of their 9th educational webinar in their critically reviewed music marketing series. This live webinar will be a 60 min. presentation followed by a 30 min. live Q&A session from those in attendance.

Monday, February 25, 20133:00 PM – 4:30 PM (Pacific Time)

How to Create a Content Strategy will address the following core questions:
•    What is Content Marketing?
•    What is Inbound Marketing?
•    What purpose do these concepts serve in creating new fans?
•    What are the key elements to an effective strategy?
•    How long should a strategy run?
•    What channels of distribution do you need to consider for your content?
•    How do you optimize your content for maximum viewing potential?
•    What are some typical events you can create strategies around?
•    How do you measure the success of your strategy?

If you are unable to attend a video recording of the entire webinar will be available digitally the following day for only $9.99.

Register Now!

Upcoming Michael Brandvold Marketing Speaking Engagements

Michael Brandvold Available to Speak at Your EventThought I would take a moment to share the list of upcoming Michael Brandvold Marketing speaking engagements.

02/06/13 San Francisco, CA at Pyramind Studio – Private engagement

02/25/13 Internet at Music Biz Weekly Webinar – How to Create a Content Strategy – details to be announced shortly

02/26/13 – 02/28/13 Internet at Virtual Music Conference

03/15/13 San Francisco, CA at SAE Institute – How to Create a Content Strategy

If you are looking for a speaker or panelist please feel free to contact me.