Free Webinar – Unleashing The Marketing Power of KISS For Your Business

Unleashing The Marketing Power of KISS For Your BusinessIn conjunction with Steve Jones author of Brand Like a Rock Star: Lessons From Rock ‘n’ Roll To Make Your Business Rich and Famous I am pleased to announce a new webinar, Unleashing The Marketing Power of KISS For Your Business. This webinar is free to attend.

When: Friday, May 3, 2013 2:00 PM – 3:00 PM EDT

Love ‘em or hate ‘em, there is no denying the marketing brilliance of KISS. Widely recognized as the most well-branded rock band in history, KISS has created a literal “army” of fans through their four decades together.

What can your business learn from KISS?

How can you turn casual customers into members of your own army?

This fast-paced webinar will take you backstage to reveal some of the core marketing strategies behind this legendary band, and show you how to use them to make your business stronger and more profitable.

Michael Brandvold was personally tapped by Gene Simmons of KISS to manage the band’s on-line brand. He has since helped artists as diverse as Madonna, Rod Stewart, Motley Crue, Ozzy Osbourne develop their on-line and social media presence. Today he is a freelance music industry consultant based in California.

Steve Jones is the author of “Brand Like a Rock Star: Lessons From Rock ‘n’ Roll To Make Your Business Rich and Famous”, a marketing book that illustrates how your business can benefit from the strategies of rock legends. He has managed radio brands in the US, Canada, and the Caribbean and currently oversees 86 brands for Newcap Radio, based in Halifax, Nova Scotia.

Register Now.

Bruce Kulick Sits Down with Threes Sides of the Coin & Takes You Inside KISS

Three Sides of the Coin is a KISS podcast featuring Michael Brandvold, Mitch Lafon and Tommy Sommers.

In episode #14 we sit down with former KISS lead guitarist Bruce Kulick. Bruce discusses so much, including: Would he wear Ace’s makeup? Has he ever worn Ace’s makeup? Would he come back to the band? What it was like working with Bob Ezrin, Ron Nevison, Toby Wright and Paul Stanley as producers. What is his least favorite album that he played on. The Kulick Brothers… playing with his brother Bob. He gives us a teaser listen to a unreleased Revenge track Do You Wanna Touch Me.

This is only our opinion… it is neither right nor wrong.

Three Sides Of The Coin is unofficial & unsanctioned and has no affiliation with the band KISS. Continue reading

The KISS Merchandise & Ace Frehley’s Foreclosure on Three Sides of the Coin

The KISS Merchandise & Ace Frehley's Foreclosure on Three Sides of the CoinThe KISS Merchandise & Ace Frehley’s Foreclosure on Three Sides of the CoinThree Sides of the Coin is a KISS podcast featuring Michael Brandvold, Mitch Lafon and Tommy Sommers.

In episode #13 we discuss Ace Frehley’s recent foreclosure and KISS merchandise… do you have to buy it and what are our favorite items.

This is only our opinion… it is neither right nor wrong.

Three Sides Of The Coin is unofficial & unsanctioned and has no affiliation with the band KISS. Continue reading

Paul Stanley’s Stage Raps, Are They Good, Are They Bad, Are They Needed?

Paul Stanley's Stage Raps, Are They Good, Are They Bad, Are They Needed?Three Sides of the Coin is a KISS podcast featuring Michael Brandvold, Mitch Lafon and Tommy Sommers.

In episode #12 we discuss Paul Stanley’s stage raps. Have they change over the years? Are they still good? Are they a important part of a KISS show?

This is only our opinion… it is neither right nor wrong.

Three Sides Of The Coin is unofficial & unsanctioned and has no affiliation with the band KISS. Continue reading

Did Gene Simmons Lose the Demon Character on Three Sides of the Coin

Did Gene Simmons Lose the Demon Character on Three Sides of the CoinThree Sides of the Coin is a KISS podcast featuring Michael Brandvold, Mitch Lafon and Tommy Sommers.

In episode #11 we discuss Did Gene Simmons Lose the Demon Character. Has the demon character softened over the years? Does Gene do things on stage that are not characteristic of the demon?

This is only our opinion… it is neither right nor wrong.

Three Sides Of The Coin is unofficial & unsanctioned and has no affiliation with the band KISS.

Continue reading