Bon Jovi Claims Steve Jobs Killed the Music Business, I Think He Should Blame Al Gore

You bet I have to say something about Jon Bon Jovi’s comment, “Steve Jobs is personally responsible for killing the music business.” Jon isn’t talking about downloads and pirated music, but the lost experience of buying music. Interestingly enough, before I read this story, I was having a discussion this morning with Chris from PRThatRocks.com about this exact topic. But it was in relation to this being the 35th anniversary of the release of KISS Destroyer. I completely agree that the experience of buying music is not the same. It is not a “event” as I was describing it. But because that experience is gone has the music business been killed? Of course not! I think the problem is now nobody wants to make an event. The creative excitement is gone in the record labels. There is still the excitement of hearing new music for the first time. The first time you see the album artwork. Maybe Jon should think about what he could do to make an event out of buying his next album. Jon has the money, he has the relationships, he has the support team. Jon is a artist, or at least he used to be a artist. Get creative. Make an attempt to create a experience when buying your music. Don’t be shortsighted and say that because it is gone it is Steve Jobs fault. I think maybe you should blame Al Gore, since he claims to have invented the internet and ultimately it is the internet that caused this change.

I would really like to know if you think it is possible to make buying music a event again?

You can download Bon Jovi songs on iTunes, but don’t expect the band to be too happy about it.

Rocker Jon Bon Jovi, whose band soared to prominence with its 1986 album Slippery When Wet, reminisced in the Sunday Times Magazine about his days as a kid in New Jersey, falling in love with music — and ripped Apple CEO Steve Jobs for taking that opportunity away from a new generation of listeners.

“Kids today have missed the whole experience of putting the headphones on, turning it up to 10, holding the jacket, closing their eyes and getting lost in an album; and the beauty of taking your allowance money and making a decision based on the jacket, not knowing what the record sounded like, and looking at a couple of still pictures and imagining it,” he said (via MSN), thinking back to his record buying days. Then came the less fanciful: the blame.

“God, it was a magical, magical time. I hate to sound like an old man now, but I am, and you mark my words, in a generation from now people are going to say: ‘What happened?’ Steve Jobs is personally responsible for killing the music business.”

Interestingly, his criticism isn’t about illegal downloading or any skewed road to success; instead, Bon Jovi is complaining about the actual experience of listening to music, which he thinks has been downgraded by iTunes downloads and iPods.

via Bon Jovi: ‘Steve Jobs Is Personally Responsible For Killing The Music Business’.

10 Responses to “Bon Jovi Claims Steve Jobs Killed the Music Business, I Think He Should Blame Al Gore”

  1. John Sunday
    March 17, 2011 at 12:15 pm #

    he’s like any artist from around his time or before. Most of them cry the same tears and it’s simply because they remember a time when an artist could sell 10 million with a hit. They get used to that, adjust their lifestyle, their recording and production habits around such things, and then sell a half million units…which they did when no one knew who they were. To THEM it’s like starting all over…and they simply don’t know how to deal with that, so they have to point fingers. But JBJ’s not alone. I can’t think of one reasonably older and at one time terribly successful artist who really enjoys the shift in the industry. Smarter guys about my age and younger (Dave Navarro is a great example) take advantage of the internet, social networks, etc…and discover new ways to market, connect with fans, etc. that many of the even older artists are either clueless about or figure they’re beyond because they’ve earned their right to a degree of entitlement. Of course many of these “smarter” artists never got used to sales the likes of which Bon Jovi or Metallica have come to know. People like Tori Amos and Steven Wilson are great examples of people who have learned to succeed with whatever they sold. Neither ever have ever been HUGE commercially, so this shift in the industry means they refocuse and re-jigger themselves. They don’t have to like it, but they’ve not chisled their entire life around needing to go double platinum either….

    Reply
  2. Julie Sunday
    March 17, 2011 at 1:18 pm #

    The idea that because kids won’t have the same experience with music that JBJ did its ruined for them is laughable at best. I’m sure as Jon was saving money and buying albums for the cover Jon’s parents had the same reaction to him then as they thought about how he was missing out on the thrill of experiencing music the way they did as kids.

    Bottom line, people will find ways to seek out and enjoy music and just because it’s not the Bon Jovi approved method doesn’t discount the experience. To suggest otherwise makes you look like a horses ass with an enormous ego, but in this case that’s being redundant.

    You want people more excited about your music? Try starting with writing better songs. Or not walking away from your fan base to cash in on the country music craze. You could make a good case those two things also have killed the music industry.

    Reply
  3. Gabriel Ravarini
    March 17, 2011 at 1:20 pm #

    Everybody’s laughing at JBJ expenses. Read this and have fun: http://bit.ly/fYaUac

    Reply
  4. Doug Kluver
    March 17, 2011 at 1:36 pm #

    Thanks Mike. I was waiting to hear what you had to say about this matter.

    Reply
  5. David Scott King
    March 17, 2011 at 2:30 pm #

    I agree with both sides. As a music lover, I see Jon’s point. As a musician, I see him as someone who’s made his fortune, and is now grousing like any old codger who’s albums aren’t selling like they did in his heyday, so he’s looking to lay blame wherever he can.

    Reply
  6. Alan Segal
    March 17, 2011 at 2:39 pm #

    This argument always kills me… Did Henry Ford kill the saddle and horse shoe industry? it’s called… (wait for it)… progress. Progress happens, Jon Bon. Your hairline is a fine example.

    Reply

Trackbacks/Pingbacks

  1. Bon Jovi Claims Steve Jobs Killed the Music Business, I Think He Should Blame Al Gore | Rock Otaku www.RockOtaku.com - March 17, 2011

    [...] and pirated music, but the lost experience of buying music. Interestingly enough, before … Continue reading → Michael Brandvold – Music Marketing Master for Bands and Businesses » [...]

  2. Websites, Music and Rants | Check It Web Design Blog - March 19, 2011

    [...] Jon Bon Jovi railed against Steve Jobs and the death of the music industry. No one buys albums anymore because you can go to iTunes and just get the songs you like. [...]

Leave a Reply