You bet I have to say something about Jon Bon Jovi’s comment, “Steve Jobs is personally responsible for killing the music business.” Jon isn’t talking about downloads and pirated music, but the lost experience of buying music. Interestingly enough, before I read this story, I was having a discussion this morning with Chris from PRThatRocks.com about this exact topic. But it was in relation to this being the 35th anniversary of the release of KISS Destroyer. I completely agree that the experience of buying music is not the same. It is not a “event” as I was describing it. But because that experience is gone has the music business been killed? Of course not! I think the problem is now nobody wants to make an event. The creative excitement is gone in the record labels. There is still the excitement of hearing new music for the first time. The first time you see the album artwork. Maybe Jon should think about what he could do to make an event out of buying his next album. Jon has the money, he has the relationships, he has the support team. Jon is a artist, or at least he used to be a artist. Get creative. Make an attempt to create a experience when buying your music. Don’t be shortsighted and say that because it is gone it is Steve Jobs fault. I think maybe you should blame Al Gore, since he claims to have invented the internet and ultimately it is the internet that caused this change.
I would really like to know if you think it is possible to make buying music a event again?
You can download Bon Jovi songs on iTunes, but don’t expect the band to be too happy about it.
Rocker Jon Bon Jovi, whose band soared to prominence with its 1986 album Slippery When Wet, reminisced in the Sunday Times Magazine about his days as a kid in New Jersey, falling in love with music — and ripped Apple CEO Steve Jobs for taking that opportunity away from a new generation of listeners.
“Kids today have missed the whole experience of putting the headphones on, turning it up to 10, holding the jacket, closing their eyes and getting lost in an album; and the beauty of taking your allowance money and making a decision based on the jacket, not knowing what the record sounded like, and looking at a couple of still pictures and imagining it,” he said (via MSN), thinking back to his record buying days. Then came the less fanciful: the blame.
“God, it was a magical, magical time. I hate to sound like an old man now, but I am, and you mark my words, in a generation from now people are going to say: ‘What happened?’ Steve Jobs is personally responsible for killing the music business.”
Interestingly, his criticism isn’t about illegal downloading or any skewed road to success; instead, Bon Jovi is complaining about the actual experience of listening to music, which he thinks has been downgraded by iTunes downloads and iPods.