Social Distortion Allows You To Control The Price
The band uses the following scale:
0 streams – $12.99
100k streams – $11.99
200k streams – $10.99
300k streams – $9.99
400k streams – $8.99
500k streams – $7.99
The band is also offering a price guarantee, meaning that whatever price you pay for the preorder, you’ll end up paying only the amount that the price ends up at on January 18 after all the streams are counted.
Unfortunately, they’re only sold a bit above 100,000 with about a week to go, so the discount is limited, but you’ve got to hand it to them for thinking out of the box in terms of pricing and promotion. Then again, they’ve gotten more than 128,000 paid downloads even before the album came out, which is a pretty effective variable pricing promotion after all.
Read more: http://music3point0.blogspot.com/2011/01/social-distortion-allows-you-to-control.html#ixzz1AyyEwvVp
Under Creative Commons License: Attribution Non-Commercial Share Alike